Our Concept

Sheen Kidz was incorporated in 2005 as a couture children’s sportswear line. First inspired by Charlie Sheen’s two precious daughters, Sam and Lola, Charlie partnered with childhood friend and experienced fashion industry executive Michael Berens to create a clothing line that was both practical and beautiful, sturdy but stylish. Being proud fathers, Charlie and Michael were deeply motivated to bring quality couture pieces to the children’s clothing marketplace.

You will notice that all Sheen Kidz fabrics feature delicate hidden details, as well as some extremely intricate sewing patterns. We’ve constructed our clothing in this way not only to withstand the wear and tear of everyday use, but also to add something extra visually to each style. Our clothing items demonstrate beautiful hand-designed embroidery, shirring and pleating, gorgeous appliqués, original screens and unique graphic design. All items and designs are available in a wide array of colors and sizes.

Mike, Charlie, and the entire Sheen Kidz Family are proud to say that all of our quality garments are currently made in the heart of LaLa-Land in the beautiful USA.